Growth of corporate value and external reputation management through communication
Edelman’s Corporate team provides various communications strategies for corporate PR and reputation management, including crisis management and PR strategy/action. Corporate team also takes the lead in building trust between stakeholders and corporations through spokesperson training and effective internal communication.
- Shell Korea: Support for social investment activities to improve corporate communication around ”Child Safety"
- Disney: Promote Disney, Pixar, Star Wars, Marvel - four franchises of The Walt Disney Company - as cultural icons/trends
- Novelis: Communication activities delivering social benefits of aluminum
- AMOREPACIFIC: Corporate PR for the global communications around Asian beauty
- Diageo Korea: Managed 'Cool Drinker' campaign aimed at creating a responsible drinking culture
- Samsung Electronics: Global PR support and media training
- AIG: Ongoing corporate PR support
- Pizza Hut: On-going corporate PR / issue management support
- Macquarie: Shareholder activism communication advisory
- Global Consumer goods company: Product defect and liability litigation
- Global energy company: Disaster and employee casualty at local plant
- Global raw materials company: Fair trade issue
- Global real estate company: Disaster and civilian casualty case
- Global auto company: Series of fire incidents
- Global financial company: Post-merger integration communication advisory
- Global healthcare company: Product recalls
- Global food company: Category promotion campaign to expand market in Korea
- President Identity (PI) consulting projects: On-going crisis and media trainings and workshops (more than 30 times a year)